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Making It Work: Fast Track Your E-Commerce Plans
Join us June 17 at 1:00 p.m.

For many businesses, e-commerce capabilities were a back burner goal. Now they are a priority as the pandemic radically changes how Maine does business.

Atlantic Sea Farms had a three-year plan to launch online sales of their specialty kelp products. But the arrival of the coronavirus and its impact on Maine restaurants forced them to launch in three weeks. Coupled with a digital marketing campaign, the company’s products are now in grocery stores along the Eastern Seaboard.

Likewise, managers at Independence Floor Supply thought they should offer their wholesale flooring services online at some point. That abstract notion became a priority as the company sought ways to diversify. Their new e-commerce website paid for itself in three weeks, and continues to bring in thousands of dollars in additional sales of new products.

Join moderator Carol Coultas to hear directly from business owners about their success and missteps in fast-tracking e-commerce plans.

Jim Werner, operations manager, Independence Floor Supply
Jesse Baines, sales and marketing director, Atlantic Sea Farms
Holly Matzial, marketing manager, Rosemont Market & Bakery

Jun 17, 2020 01:00 PM in Eastern Time (US and Canada)

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